Whether it’s the latest fashion trend, teen pop sensation, or sports icon, the culture of the world is constantly vying for the affections of our families. At the heart of this crisis is “identity theft”: rather than identify with Christ, who bought us with a price, the world would have us identify with its customs and ideals. In this powerful message, Doug Phillips poses key questions that get to the heart of the matter: Who are your heroes? What songs do you sing? Do you prefer the company of weak-minded Christians or strong-minded Christians? Put simply: With whom do you identify? Along the way, he addresses a number of the key identity traps Christians grapple with, including: body piercing, tattoos, dress, male effeminacy, the popular athletic culture, and much more. His basic point is this: As children of God, we should identify with Him and be distinctive. We should seek to be about our Father’s business, not the business of the world.