Of course, you should always strive to make it your own, authentic and unique. Remember, brand reps comb through hundreds of e-mails a day so try and make it easy for them! Most of the people working at these places are online these days though – so with a little research through avenues like Instagram, Twitter, LinkedIn and Facebook you can at the very least find the name of the person in charge of Influencer Outreach, PR, Social Media Coordinator, Brand Rep and so forth. Follow the hashtags that brands sometimes include in their pitch. x, This is actually a super helpful insight into how this world works and gave me some great tips and advice to get my blog started… it does sound like it takes a lot of work & commitment but just wanted to leave a msg to tell ya that this really inspired me x, Your email address will not be published. Read our privacy policy to learn more. There are a few common mistakes that both brands and influencers make that can impact the outcome of influencer marketing campaigns. So: It’s TOTALLY FINE to ask for compensation. A clear suject line is important – nothing salesy or spammy. They give you product for free and you post it on your social platforms. So, make the effort to personalise and acknowledge the person on the other side. Lots of times brands miss the tags or mentions when you post a photo featuring their … This is an unpaid product-exchange collaboration. For example, if you are an Instagram influencer, try to think of a way to make your account better than your competitors’. I asked myself if there was something wrong with my account, with my content, and maybe you are asking yourself the same questions. But increasingly more often, one-off sponsored posts can evolve into business relations lasting for years, if both sides are open to it. Notice: It seems you have Javascript disabled in your Browser. As you can see, influencer marketing is fairly complex, and influencers often need to go the extra mile to show brands that they are ready for collaborations. Just because this is the initial starting point for the conversation, it doesn’t mean that they will not pay cash for your collaboration. A clear suject line is important – nothing salesy or spammy. Write a short and catchy subject line. What’s your personal brand and strategy? Find out how we manage your personal data. Sometimes it’s good to collaborate with brands for free if you’re just beginning to get a little Instagram collab experience under your belt and showcase to other brands you are in demand! The Casual Free is a home for my thoughts, passions and a window into my life. HOW TO COLLABORATE WITH BRANDS ON SOCIAL MEDIA: Perspective from influencer AND brand owner! You can unsubscribe at any time. You can unsubscribe at any time. Others make it really hard (on purpose) because of demand, exclusivity and preferring to cherry-pick who they contact. DON’T just send one of those awful “blanket e-mails” (we all know what they are, just sounds like you’re everyone’s B). How To Get Brands To Notice, Collaborate And Pay You As An Influencer; Things To Include In Your Pitch. Such data sets can come in handy during every step of influencer campaigns, from negotiations all the way to reporting. Let’s imagine that a big brand approaches you today, asking for social media coverage. With Dashboards, brands can easily verify social media influencers, filter out those who would not add any value to their planned influencer marketing campaigns, and validate their choices. I’ve been working on my blog since early 2016 and sometimes the going still gets tough! How to “Zoom In” and Collaborate With Fellow Entrepreneurs BlogHer - Nikki Brown “In an era of selfies, personal branding, media bubbles, custom playlists, and entertainment-pods-for-one, COVID-19 has awakened in some of us the … They weren’t a name I had ever heard of but they had over half a million followers on IG, which is a very difficult feat. All of this makes you memorable, more likely to work with the brand again, and also gives you a better chance of being reposted. Collaborating with influencers generate a targeted-consumer base for your brand. And a word of advice: it’s better to for influencers to work directly with brands so you can develop an ongoing relationship that leads to more paid collaborations. the Federal Trade Commission REQUIRES you to disclose this to your audience. The most common ones are Page likes or follower count. As with most creatives, it seems I have a million and one passions and this space is where I get to write, share, ramble and post whatever comes to mind in my world. While they might have limited budgets, this is your opportunity to get the practice you need before you move on to the bigger brands. A lifestyle, family, travel, journal and creative blog by Ana Free. While probably won’t get a million new followers overnight, you might see a peak in your statistics and become an interesting pick for influencer marketing requests. However, these days it can be a struggle to find the right fit – there are simply so many great influencers out there. Required fields are marked *. They make your influencer brand stronger and showcase your professionalism. I know this seems ridiculously obvious but you’d be shocked how many people don’t know how to go about finding the person they need to speak to about collaboration. Other questions that will help you make a decision are: How big is the brand? Take a closer look at your social media presence. Get more suggestions by clicking the down arrow next to their profile name. Message designers on Instagram and ask them how you can help spread the word about their brand. Build a professional personal brand and take collaborations with brands to a whole new level. Dashboards make reporting easier. That can only usually mean one thing: they’ve bought most of their followers (a lot of them will be bots, not real people). It has been a week already and you don’t know if your posts are bringing in results. Keeping an open mind is important. Not only is that annoying and frustrating to us influencers who are busy building our audience organically, but it’s also completely meaningless to collaborate (unless they pay a pretty little penny and that’s the only thing you’re looking for). For brands, influencers are not merely content creators – they are ambassadors. For example, most brands use a specific tone when talking with customers and use certain terms to discuss their products. I talk a little bit about the art of saying no here! There’s been some curiosity about how I go about running my business, whether I reach out, brands contact me and so on. Is this opportunity unmissable, completely worthy of a post, my time, my effort and releasing onto my brand platforms? Effective influencer marketing is about understanding the needs of the target audience – both on the brand’s and the influencer’s end. Who To Collaborate With. In this guide we’ll show you the best way to become an influencer and find brands to collaborate with! Maybe grab a cup of coffee because my list is quite detailed! Good luck girl! Platforms like Fohr, Collectively, and Reward Style, just to name a few, help to connect brands with influencers and can help you land some amazing brand deals. Just be you, be authentic and friendly. After finishing a collaboration with a brand, be sure to follow up, thank them for working with you, send over your favorite images and leave the door open for future collaborations. I write this list down in The Content Planner because there’s a specific ‘Hitlist’ section prior to each month. Get up-to-date social media marketing tips delivered straight to your inbox. I understand that it can feel a little awkward responding to an e-mail that only offers free product and ask them for money. So, write down the top brands you want to work with along with ideas of how you would promote their product. When I’ve contacted them, I make note so I can follow up later. Maybe instead of working on another feed post, put together a creative series of videos for your Stories? Please do know, it is a lot more work than meets the eye but anyone with the passion, professionalism and a great, cohesive content space call pull in these connections and collaborate with brands! Brands have many social media influencers to choose from, so be sure that your approach to working with brands and agencies stands out just as much as your social media accounts. If you are only starting out with influencer marketing, then it is likely that you haven’t cracked it quite yet. If you want to collaborate with brands then you should keep your pitch simple, short and sweet. Lately, I’ve been asked about my process of brand connections as a blogger, influencer and content creator. But you have to be ready to do some extra work if you want to work with brands. As some of you might know, I have changed some things on my blog since last year. You should also keep in mind that brands want to find influencers who will stay with them for longer and become their brand ambassadors on social media. This is why NapoleonCat is over the moon to announce the launch of Dashboards for influencers – a feature you never knew you always needed. Measuring Instagram statistics is one of the keys to success when it... Instagram is famous for the heart button users can double-tap posts to... Legend has it that behind every piece of social media content there... We use cookies so we can better understand how NapoleonCat’s website and application is being used, provide more personalised experience and marketing communication. Successful collaborations with renowned brands can also attract other companies to your social media profiles while being a stable source of income. You’ll post a photo wearing the brand and tag them in the photo. Don’t forget that other brands will always check to see if you have ever worked on campaigns, done sponsored content etc. Do some research and experiment a little. That will be the person or department who deals with collaborations. While monitoring is important throughout any campaign, influencer marketing reports are particularly important to brands – they give them access to data they can’t fetch themselves and provide insights as to whether a particular campaign’s results justify the spend. Running a SWOT analysis and conducting a competitive analysis (NapoleonCat’s Analytics will help you see where you stand compared to other influencers) is a great start. In this day and age, everyone and their grandmother is online so it’s to be expected that there is so much noise out on social media, it’s hard to be focused sometimes. And when I really took a minute to think of the time I spend thinking about my social platforms, I decided to put a stop to that attitude. Unfortunately, it’s not a specific person’s email. There are so many ways to collaborate, and it is essential that brands try it as much as possible. After a couple of years in the game, I’ve come up with a list of the most important things that I personally consider and things I always look out for when communicating with a brand on a collaboration. Please connect your site to YouTube via this page before using this widget. Either I slide in the DMs, send a quick email or both! That will give you an indication of whether you want to be part of that tribe and jump on a collaboration. If you have no access statistics, reports, or monitoring, getting to the source of the problem is going to be very difficult for everyone involved. Include your qualitative stats. Look for “ press ” or “ contact ” usually bigger brands will see you coming, and have this featured on their website. But yes, you’re right, some brands do operate that way, it’s just a question of how you want to work with them. Are your “million followers” relevant to your content, or is your follower count or demographic skewed in any way? Do your research. Then, as time wore on, I realised that I work really really hard at making original, authentic, captivating content. Step 1: Send a warm e-mail. Posts had less than 1K likes and almost no comments (under 5 on most) which is an insanely low proportion! Some post their e-mail address … Don’t ramble, beat around the bush, don’t suck up or shower with compliments. The truth is that there is nothing wrong with your content, you just need to learn how to write a pitch and collaborate now. Companies are reaching out to you because of your engagement, following and hopefully, above all, your philosophy and fit. These are platforms you can register on (most are free) and brands can find you in the database and request you on a campaign. The chance to collaborate with brands is fun, but if you’re an influencer, blogger, artist (or trying to become one, learning how to be one), etc then you’ve probably already understood that there’s lots of incredible content, stiff competition in the online marketing world and seemingly, not much useful first-hand guidance on the tips and tricks to look out for when looking at how and when to contact a brand, or advice on what to do when a brand contacts you. It will also hint at the scale of collaboration that the brand is operating which will in turn help you decide on what terms and conditions to present to them. By clicking Subscribe, you agree to join our mailing list.Find out how we manage your personal data. There are rules about exactly HOW to disclose (things like not hiding #ad or #sponsored in your caption) and I highly recommend you read and learn about these rules so that you’re not getting yourself into any trouble. A few that come to mind are FameBit, TapInfluence, Influence.co and many many more! You can keep doing this for each new brand you discover. Whether you are a seasoned influencer or just starting out in your blogging career, here are six tips on how to collaborate with brands as a blogger. DO YOU REALLY WANT TO LEARN HOW TO GROW YOUR INSTAGRAM?! If you want to build a solid influencer brand, you should get familiar with this short guide. However, imagine the following scenario. Don’t be afraid to politely say no (I talk a little bit about the art of saying no here!). Are you ready to give them specific, detailed information about your social media profiles and provide them with appropriate pricing? The struggle of collaborate wit brands. No-one likes to see their favorite blogger spin some product or service that they know they wouldn’t actually use. You are trying to wrap up a business deal — and a business deal is rather professional, so a collaboration request should be coming through a professional e-mail address. There is a difference between statistics that matter and vanity metrics. Make no mistake, your audience will see right through you if you post content that isn’t in line with your vibe or brand. Recognizing your strengths and unique qualities will help you define why you’re the right fit for brands within a specific niche. In order to submit a comment to this post, please write this code along with your comment: 48e00884c5d120e15f620e521724a9d4. Have a quick peek and see if you can find who else is working with the brand contacting you. You’re not going to get any insanely great product and, even if they repost your content, you’re not really going to get much audience cross-over discovering you. Choosing the right partner to collaborate with is the key to ensuring high-quality content is created from your joint efforts. For example, Instagram getting rid of the public like count made assessing the engagement on influencers’ Instagram accounts very difficult. This guide is really awesome! Analyze your previous collaborations with brands if you’ve had any. 4. It is beneficial both for social media influencers (providing you with more control over the way your social media success is perceived by professionals) and brands (providing them with more control over the ROI of potential marketing campaigns). If you feel that you deliver value to your following and attract an engaged target audience around your profiles, and that your social accounts are not oversaturated with sponsored content yet, then you already fit the basic requirements of many brands. When learning on how to collaborate with brands it’s important to take a look at what other influencers are doing right and take a page from their playbook from time to time. How to Collaborate With Brands: a Guide for Influencers. Later have wonderful articles on this and more. I always make a ‘hitlist’ ahead of time of about 20 brands and accounts I want to collaborate with. X, Hi Lee! Do not be scared of going the extra mile when it comes to influencer marketing activities. Don’t let anyone take you for a ride with it. The caption will typically include a shout out to the brand … Dashboards give brands unique access to detailed data, the accuracy of which is guaranteed by NapoleonCat, an official Facebook Marketing Partner. Amazing! For now, don’t spend money to promote brands, just work your way up organically, even with products in your own home that you really love and use, regardless of whether it’s a partnership! Ideas on how to collaborate with brands if you’re just starting out: Find local boutiques in your area and reach out to them. The best tactic is to reach out to brands (when possible) to secure collaborations, and forgo the middleman! For a long time, when I considered myself “small”, I didn’t have the confidence to ask for money. If you care about a collaboration, you should show it to the company that contracted you and create truly engaging, high-quality content for them. What’s the point of building such a great platform just to have it wiped out by the FTC for incompliance? Don’t be shy to ask for what truly makes you feel valued and realistically reflects the work and positives you’re bringing to the table for the brand. You can hire that work to be done, or hire somebody to do your job as CEO, then you can do that yourself, ideally. Go the extra mile and look for their e-mail address. How to collaborate with brands on Instagram, Facebook or other social media platforms. and then i promote their clothes on my ig. The communication can be slow or just rude. A quick note about FTC Guidelines. Custom rate cards are pretty simple to create on programs like Powerpoint (Photoshop too but it can be a little trickier). To collaborate with brands is kind of a thing in blogger land. Some brands are really open to being contacted, they state it obviously and have a dedicated e-mail address. Does this actually make sense and is there a natural synergy? Save my name, email, and website in this browser for the next time I comment. With professional reports, you can validate your social media statistics and look more trustworthy in the eyes of brands. I’m Ana Free, s’nice to meet you! When people are thinking about business collaboration, it’s easy to get confused about the best route to go down. I’ve also googled “brand’s name + media contact” and can usually find a contact page that way. We’ve decided to help you out a bit, showing which factors of a marketing campaign are crucial and how you can get into collaborating with brands. Collaborating with brands can be a good way of gaining exposure and also creating meaningful relationships with brands that align with your business. But don’t be lured into wasting time with products or services just because they’re free, because you could be spending that time making amazing content that focuses on YOUR BRAND. Hey Tayler! Of course, know your value, but treat these additional deliverables as an investment and the brand will most likely appreciate your efforts. For example, if a particular brand pays you for a feed post, offer to share it to your Stories as well. 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