It definitely helps when developing an audience!! Are you looking to increase your visibility on Instagram? Aaaand if this still doesn’t work, you can try LinkedIn stalking. First, you have to learn to use Instagram… Your audience (and you) would benefit from a collab with a brand that shares your values. Here are just a few examples: You can sit around and wait for months for your favorite brand to reach out to you, or you can find their email and just do it yourself! For example, let’s say that you work in the music industry. Get more Exposure with real Engagement and Traffic. Check the influencers’ number of followers, their engagement rate and their overall aesthetic to see how you stack up. So make sure to get them hooked with your awesome introduction. The only thing that I would stray away from, especially if you are first starting out is including rates in your media kit. It may not be the person in charge of PR or collaborations, but it will still work. Type “site:domain name + contact” in the search bar, No bragging. We would love to hear your story. , even the free option can provide a lot of resources. Your Instagram collaboration questions answered. Subscribe Image via Instagram Giveaways are a great source of user-generated content which prove to be very useful for brands. Or, you can just create your own. . How Large Should you be Before Working with Brands? Signs That You Might be Ready to Connect with Brands on Instagram There is little point approaching brands too early. State it clearly, and add your humble commission in the form of a free product, or financial compensation. This works both ways. If the brand you’re reaching out to as an influencer is not keen on going full disclosure, you should think twice if a free product or any amount of money they’re offering is worth getting your profile banned. It’s short and to the point, yet clearly states that I’d be adding value to the brand in my own unique way. Why? If you’re using a cool tool like. And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. I have been asked a lot about how I started working with brands and making money with my instagram. So, instead of doing something irrational and out of line, think quality and long term. Partnering with influencers increases reach, brand awareness and revenue. As in, how will you create value for this brand? No bragging. Most brands will ask for your media kit right off the bat, but if you’re new to the game, and you don’t have a huge following, you can leave this part out, and ask to collaborate for a free product. Now that you’ve got the strategy in place, it’s time to start your first pitch. Don’t make the mistake of accepting things just because they’re “free” because in reality, you’re spending your time and energy creating content for this brand. It should all be a walk in the park from here on. Now that you’ve got all the facts ready, it’s time to pitch your first brand. Yes, you don’t have to sit and wait for brands looking for influencers to find you. Think of doing something similar to draw the brand’s attention. Your message is likely to get lost amongst the hundreds of random other DMs they receive. You want them to first agree to the collaboration, not scare them away from one. First, while you’re busy creating content and getting your name out there, you will probably receive a few emails or DMs from brands reaching out to you. Pingback: How to Look Cute *and* Comfy at the Beach | Style. Subscribe to get the latest updates on everything IG. With Collabfluence you’re able to search through the product categories that you’re interested in and checkout all the available products from brands looking to work with influencers! We are going to get into details in this interview. There are only two ways to secure these collabs. Once you’ve found the perfect fit, it’s time to get the ball rolling and do your first pitch. Simply include who you are, what social media/blogging platform you utilize, who you are as a brand, and how you can add value to them. It’s a collaborative process and oftentimes, the email thread will continue for weeks until the collaboration is complete! By explaining in a sentence or two what you like about their brand you’re not only playing the ego-boosting game, but you’re showing that a) you did your research, and b) you show how you’d be a good fit because your audience probably shares your values and preferences. Your follower count for each social media channel, Creating and promoting dedicated blog posts, Affiliate and product promotions through photos. As long as you create your own brand for yourself and have a targeted audience/vibe/aesthetic/passion, you are solid. Think of doing something similar to draw the brand’s attention. Most brands looking for influencers don’t value the number of followers as much as they do the quality of engagement. Thank you so much for sharing, Ahhh, thank you so much Sarah! If you want to learn how to collaborate with brands on instagram, read our detailed list of all the steps to take to pitch your first brand. I typically don’t include a lot of photos of me, but I guess I need to start! Enjoyed this read? Search through “related profiles” on Instagram: When you’ve found someone that is a good fit for your brand or you have an idea of who is your indirect competition, head to their profile. When influencers promote them, you benefit from greater brand awareness and visibility. The media kit should be helping round you out in your pitch email and if you already have created one, then why not include it as just icing on the top of an amazing pitch?! If you’re using a cool tool like Hunter, even the free option can provide a lot of resources. Often times, brands will also provide monetized or trackable links for you to post in your Instagram stories in a swipe up link and/or in your bio. Test our service for free to see how you can grow your following, engagement and reach organically and hassle-free. Find local boutiques in your area and reach out to them. So you’ve reached a solid IG following and think you’re ready to add some brand collaborations to your Influencer resume? Or maybe you’ll receive an email from a Chinese retailer asking you to collaborate. , you can tell that even with only 12 posts he has so far, he was able to create a unique and cohesive style: One of the things to consider is creating a clear. Love the points you included about doing thorough research about the brand you’re interested in collaborating with. So, you’ll be reaching out to press, media, marketing, or communications people. A cold, generic pitch won’t cut it nowadays. So you’ve reached a solid IG following and think you’re ready to add some brand Well, the majority, if not all brands on Instagram are always on the lookout for the ways to up their game. Required fields are marked *. If you have any other questions about how to collaborate with brands, please leave a comment below or ask me directly over on Instagram! The idea is to create content that is valuable for one another’s audiences and to share it on a set day on your stories. Don’t get discouraged if this happens; it just means that they may not have the budget for influencer marketing right now. Same goes with reaching out to brands as an influencer. Depending on the type of brand, its marketing strategy, and your own resources and skills, your brand collaborations can take many different forms. Most of the brands looking for influencers to maximise their IG game want clear insight into the audience and the overall engagement. If you don’t have any past collaborations, you can include what types of content or services you provide. Or a couple of them. Why? If you’re a beginner trying to figure out how to start to work with brands on Instagram, don’t worry, we’ve got your back. Take your time to really get to know your followers, and create meaningful engagement off of your shared values. Your email address will not be published. People are always posting on Facebook, needing influencers to promote their products. Just a cute, fact-stating in a cool and creative way. And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. I decided to switch my Instagram from a private account to a public account. This is the exact email pitch I sent to a brand that I ended up landing a collaboration with: See how easy that is?! Often brands treat bloggers as a way to advertise cheaply. So let’s get down to the basic steps you should take before you go pitching yourself to Ralph Lauren. After I shared this collab on Instagram, a few people asked me how; how did I land this collaboration? Your last resort should be [email protected] or [email protected] since those accounts get a ton of questions on a daily basis, and you risk your email getting unnoticed or buried in the stack. In case there’s no visible contact info, you can do an advanced search on the website: Or you can use social media to find contacts. Ways You Can Work With Brands on Instagram. By doing so, brands will have an additional way to view your work and will be able to see your latest stats at any time. If you’re in it for the long game, you want your reputation to be built on genuine collaborations that speak clearly of your niche and values. Hellorigby sums up her mission in the music industry be consistently present on one social media platforms a,... 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